{"article_id":"3766","schema_version":2,"source_content_hash":"ea0e07b828244cf4019d64a5a599b76c5b905cbd3663b0ad9511f15daf2f0f61","computed_at":"2026-08-02T08:10:56Z","payload":{"topic":{"subtopic":"Назойливость рекламы на ТВ и в интернете","canonical":"Критика современной рекламы","confidence":0.9,"related_topics":["Телевизионная реклама","Интернет-реклама","Таргетированная реклама","Поведение потребителей"]},"entities":[{"role":"primary","type":"other","canonical_name":"Телевизионная реклама"},{"role":"primary","type":"other","canonical_name":"Интернет-реклама"},{"role":"secondary","type":"other","canonical_name":"Таргетированная реклама"},{"role":"secondary","type":"other","canonical_name":"Телемагазины"},{"role":"secondary","type":"place","canonical_name":"СССР"},{"role":"secondary","type":"person","canonical_name":"@mi_r"}],"passages":[{"kind":"comparison","text":"В СССР реклама была отдельным блоком между программами и не мешала восприятию передачи; ролики были мини-фильмами, им верили и шли покупать рекламируемые товары."},{"kind":"answer","text":"Современная российская реклама — это низкое качество, идиотизм сценария и назойливость; самый болезненный недостаток — назойливость."},{"kind":"answer","text":"Просмотр фильма или сериала с рекламой — издевательство над зрителем: только начинаешь вживаться в сюжет, как вклинивается крикливый ролик."},{"kind":"answer","text":"Телемагазины, втюхивающие явное фуфло за бешеные деньги, действуют на нервы и портят настроение."},{"kind":"answer","text":"Автор не покупает товары, которые активно рекламируют по ТВ: большие расходы на рекламу для него признак плохого товара."},{"kind":"answer","text":"В интернете страшна реклама в видеороликах: например, посреди клипа о погибших воинах появляются девицы, рекламирующие женские прокладки."},{"kind":"answer","text":"На одном крупном видеоресурсе одна и та же реклама повторяется до десяти раз, перебивая короткое видео в соотношении пять секунд сюжета на двадцать секунд рекламы."},{"kind":"answer","text":"Та же реклама в сериале повторяется каждые пять минут и вызывает желание жаловаться не на рекламщика, а на героиню ролика — например, навязчивую даму, предлагающую йогу."},{"kind":"answer","text":"Таргетированная реклама следует за поисковыми запросами: после «рецепта икры из кабачков» пользователь днями видит предложения купить кабачки или оформить на них ипотеку."},{"kind":"answer","text":"Итог: реклама должна быть качественной, умной и не назойливой, не должна напрягать своим присутствием."}],"seo_title":"Какая реклама нам не нужна? Взгляд рядового потребителя на рекламу на ТВ и в интернете","ai_summary":"Автор-потребитель противопоставляет качественные советские рекламные мини-фильмы современной российской рекламе. Он критикует назойливые вставки на ТВ и в интернете, телемагазины, повторяющиеся ролики и таргетированную рекламу, которая преследует пользователя после поиска.","meaning_text":"Центральная мысль: реклама нужна, но только качественная, умная и ненавязчивая; назойливость не продаёт товар, а отталкивает от него.","subject_text":"Статья представляет субъективный взгляд рядового потребителя на современную рекламу: автор объясняет, какие форматы на ТВ и в интернете он считает раздражающими, и сравнивает их с рекламными мини-фильмами советского времени.","key_takeaways":["Автор не против рекламы в принципе, но считает недопустимой назойливую, глупую и неуместную рекламу.","Советские рекламные телематериалы были отдельными мини-фильмами и не мешали восприятию передач.","Вставки рекламы в фильмы и сериалы мешают погрузиться в сюжет и воспринимаются как издевательство.","Телемагазины, втюхивающие сомнительные товары, вызывают раздражение и портят настроение.","Одна и та же реклама в видеороликах, повторяющаяся до десяти раз, вызывает отвращение к товару.","Таргетированная реклама по поисковым запросам выглядит как слежка и раздражает пользователя.","Реклама должна быть качественной, умной и не напрягать своим присутствием."],"author_profile":{"bio":"Короткие истории из жизни, личный опыт и немного эзотерики.","content_centroid":[-0.024487464,-0.009541456,-0.012491418,0.030105218,-0.0063216966,-0.010582989,-0.035703298,0.012387366,0.015506772,0.032482248,0.055579178,0.026681757,-0.030245533,0.034197144,0.0079095,-0.01515417,0.049700856,0.022539537,0.005326059,-0.014087991,0.0361574,0.010939927,-0.052435495,-0.014054575,-0.007941335,-0.034939565,-0.030920126,-0.0016072455,-0.019294173,0.0013397867,-0.012600197,0.028329872,0.0001625129,-0.03977004,-0.016827174,0.0133092,-0.016212324,0.013523445,-0.0074889846,-0.010757379,0.042295508,0.0142249325,-0.01590084,-0.049377345,-0.024076898,-0.041200355,-0.0354476,-0.02984087,-0.047801897,-0.021259898,-0.011133859,0.031120261,-0.029873025,-0.024355195,0.028366933,0.00028270515,-0.038369406,0.022459064,-0.023600243,0.0024301123,-0.01397628,-0.010755519,-0.056293573,0.05256515,0.0638054,0.051523738,-0.029648166,-0.027994554,0.005392759,0.03075117,0.028045798,-0.046479706,-0.05225384,0.00014429008,0.014501538,0.045876272,0.04484591,-0.0016448387,0.017272009,-0.06277508,0.017094364,0.024669887,-0.04290281,-0.04084068,-0.07046573,0.011650813,-0.03676545,0.013972172,0.005188268,0.019659385,-0.01134921,0.026037317,0.042408414,0.004753016,0.022561552,0.0411792,0.015218144,0.021162014,-0.002240729,0.024952926,-0.04014995,0.024741605,0.0067340764,0.040475957,-0.011694915,-0.0319382,-0.005286004,0.0013729597,-0.019169392,0.01569124,-0.009825081,-0.043691877,-0.086608425,-0.0035357287,0.009368463,-0.09461161,-0.032853134,0.012864168,0.004224333,0.018620074,-0.01935591,-0.038557388,0.0016730418,0.015183838,-0.023216529,-0.06420057,-0.017818823,0.084580444,0.015260646,0.016395546,0.03743095,0.034383345,-0.002311407,-0.023106711,-0.0033312226,0.058043767,-0.013223075,0.023709223,-0.0019270041,0.05102072,-0.012597901,-0.0386111,-0.02178458,-0.0029437765,0.023765396,0.012648407,0.015967343,0.0039300323,-0.00863082,0.03398479,0.028682405,-0.004385188,-0.044732634,-0.028826635,0.033987556,0.007062391,0.017793821,-0.011309735,-0.007831203,0.04588253,-0.066259325,0.026279379,-0.0022337593,0.0035184028,0.055144455,-0.017274061,0.062119152,0.0069923997,-0.035671387,-0.020030992,-0.019608349,-0.013776055,0.042178135,0.013287806,0.030103987,0.004697045,-0.0044041113,-0.019540844,0.07492596,-0.0105755525,-0.022568941,0.019021804,-0.045969985,-0.0043337164,-0.006206396,0.07239844,0.02857053,-0.039487492,-0.013898238,-0.007673145,-0.01959144,0.014445101,-0.050282832,-0.038346265,-0.018400075,0.00433151,-0.023323443,-0.03133087,-0.0007977166,-0.03551337,-0.04488796,0.048390526,0.02879739,0.053620655,-0.008463792,-0.012709861,0.030637892,0.038867686,0.00844339,0.009173402,-0.01175255,0.031193122,0.008714075,0.0045865653,-0.012083484,-0.022004284,0.0021976081,-0.06780275,0.072978735,0.029694092,-0.04812015,0.009872824,-0.015170763,-0.00366558,-0.03158455,-0.04958557,-0.054206625,-0.010893902,0.020510323,0.04324476,0.005388863,0.0021086617,0.044556487,-0.007106224,-0.053488128,-0.009651077,-0.0032524331,-0.03542236,0.015614719,0.032425974,0.042016774,-0.018525628,0.016697695,-0.010349739,0.011500267,0.013483948,0.0011357529,0.013982839,-0.016505916,-0.036193248,0.009647048,0.015044636,0.026675334,0.0691919,0.00089602714,0.0036336563,-0.009127921,-0.018814009,0.03744339,0.015936762,-0.019690659,-0.027970823,-0.0061532496,0.057021763,0.028670624,0.045000948,0.012333543,-0.026471708,-0.00012462758,-0.013458591,0.024507184,-0.025572134,-0.0084192455,-0.0017221268,-0.0059779775,0.051617663,-0.028906206,-0.0019987058,-0.036340028,-0.0020548375,0.03557749,0.025845531,0.059497293,-0.020145897,0.01573529,0.04852703,-0.0014118017,-0.043299157,0.007744182,0.020553855,-0.008016683,0.011870875,0.0004922558,-0.04299004,-0.0105212275,0.001189107,-0.047556035,0.05101538,0.021246951,0.031621106,-0.030266812,-0.020820288,-0.022987356,-0.021833584,0.017432574,0.029432915,-0.056988552,-0.034257274,0.01530803,0.030362425,0.032173406,0.05170852,0.017548751,0.015486834,0.060051948,0.010740703,0.009925189,-0.009283702,0.0011490245,-0.029065188,0.009692656,-0.038859878,-0.0060442286,-0.021505993,-0.007759501,0.043383554,-0.030381035,-0.004518112,0.009475891,0.043846242,0.0011929271,0.035839092,0.005625599,-0.05071894,-0.0006953831,0.0026352447,-0.018825617,0.008839062,-0.039468225,0.0012121485,-0.0100793,0.04655752,0.0111529,0.012401909,0.035615727,0.034368917,0.008051725,0.041108284,-0.037642166,-0.02463905,0.007667673,-0.01591483,-0.0717125,-0.039239097,-0.032225378,-0.008042521,0.015470568,-0.018384911,-0.032126527,0.0026708227,-0.023271667,0.00448526,-0.050216466,-0.056792557,-0.001645814,0.08992355,-0.01585024,0.027004734,0.06304489,0.025149405,0.023851626,0.026930844,0.022910759,0.011398025,-0.010975477,-0.03224716,0.025692038,0.0035514815,-0.0022595783,0.058679994,-0.0032454873,0.008756502,-0.021981578,-0.0032109902,-0.012675746,0.016676512,0.0129681155,-0.015019093,0.031239213,-0.020050181,-0.038154684,-0.04640352,0.0035907256,0.030192489,-0.0048312386,0.015603836,-0.0237738,-0.0170056,-0.0009690465,0.039142977,0.01940936,-0.07784944,-0.019772254,0.030844875,0.061069578,0.038453173,-0.006580984,-0.002422541,-0.017982503,-0.034100585,0.0034186451,-0.022972021,-0.029875075,-0.024866978,0.029048534,0.017977713,0.03682859,-0.008571206,0.04201245,-0.0027825327,-0.013202018,0.03956489,0.04665471,0.03289378,0.05387163,-0.0050938874,-0.04854136,0.0198695,-0.027061513,-0.026710177,-0.013535338,-0.0031090088,0.025434297,0.06322545,-0.015679592,-0.00594373,0.035724096,0.0037894617,-0.0033097342,0.008406618,0.07544854,-0.0021555645,-0.02384657,-0.037218425,-0.023701202,0.019198073,-0.003311531,-0.022036886,0.0033540279,0.060721062,0.007451143,0.039528333,0.033106215,0.050482403,-0.022181543,0.014111401,-0.024259867,-0.020590222,-0.020980155,-0.0038572322,-0.0024745574,0.058724895,0.025137573,0.051051885,0.060978603,-0.0050713457,0.012443463,-0.015700597,0.027379494,-0.028045481,0.023721332,-0.012760395,-0.0017481039,0.0007695266,-0.049754653,0.041668013,0.003954646,0.0012791853,-0.026286764,0.027648373,0.004401598,-0.030065542,-0.021128649,-0.054107714,-0.037944738,0.019592388,-0.032700285,0.026850726,-0.03886394,-0.0037908615,-0.051239725,0.027703296,0.012691133,-0.0040293713,0.009733467,0.019621583,-0.031772543,0.0028516932,0.015922878,-0.006306195,0.0035497337,-0.009756781,-0.03788611,-0.0007250928,-0.014003817,-0.0120818885,0.02098214,0.0017087219,-0.020006668,0.0056653493,-0.0040550716,0.01052214,0.036289483,-0.0155130895,-0.03223531,-0.0016746814,0.0004139681,-0.027365994,-0.012622537,-0.03951444,0.0061571216,0.018129675,-0.010170093,-0.040950082,0.031031344,0.0237847,0.009240904,0.041662477,-0.018659247,-0.07040588,-0.046168942,-0.022539461,-0.013070772,0.023742776,-0.01474629,0.06307987,-0.015750395,0.0023280743,0.004920386,0.026750779,0.025634855,-0.020816438,0.013554188,-0.000521337,0.0025906542,0.015708696,-0.00016424197,0.058043197,0.019287305,0.004120702,-0.013421389,-0.06117245,0.039231103,-0.048640355,0.017480055,-0.010515357,0.023271846,0.051231097,-0.026221037,0.007664253,0.025438068,0.018827116,-0.002706666,-0.03572054,0.028502138,-0.05622193,0.023442807,0.02835197,0.058281034,0.019127484,-0.039242595,-0.050459743,-0.024989108,-0.0010738139,0.014154123,-0.061449636,0.03222536,0.023459308,-0.027565325,-0.018584039,0.010449135,0.02842894,0.04581863,-0.020534253,0.0031437108,-0.044366643,0.0038988246,-0.02166181,-0.028061898,0.00962829,0.007900197,0.04685522,-0.040146437,-0.01075409,-0.022066142,0.011531023,-0.037721157,0.026498057,0.042270347,0.06085632,-0.056944825,0.021422656,-0.013180257,0.02482036,-0.009948982,0.03998391,0.060004827,-0.03675802,-0.028446272,-0.0090473285,-0.06316395,0.038673714,0.01626821,0.017535947,0.007542116,0.0063828714,0.0008632929,-0.02498353,-0.037779853,0.018436164,-0.010272173,-0.027481798,0.022088109,-0.01881341,-0.07372685,-0.040196255,-0.044655457,-0.01690122,0.0031797427,-0.00039728236,-0.009867283,0.035324637,-0.046057664,0.009587813,-0.00039022652,-0.03740891,-0.0060043605,0.04087038,0.018640762,-0.005006024,0.00012071048,0.05598059,-0.001172947,-0.013577984,0.0567917,-0.03675455,-0.0404104,-0.030995328,-0.021193627,0.03221192,0.03429443,0.039843556,0.022399655,0.027755631,0.04831387,0.03936206,0.00817251,-0.02878525,-0.06732792,0.07925462,0.02536784,0.000788813,0.019037776,-0.031207725,-0.010609922,-0.048665944,0.0832843,-0.04031412,-0.01939761,0.008686627,-0.010850565,0.001366463,0.0057830624,-0.015568767,-0.075601265,-0.03655822,-0.0049000587,0.027495263,-0.030496348,-0.0012404335,-0.030495308,0.015582714,-0.031454198,0.023719247,0.053234823,0.0010344167,0.0120391175,0.06794762,0.04952883,0.024167724,0.03325022,0.009460807,-0.07276932,-0.030119408,-0.047086857,-0.029675582,0.019274719,0.025782894,-0.05605453,-0.0011460416,0.0011253271,-0.008319185,-0.0016632051,0.026177563,0.010748837,-0.061590772,0.0034912825,-0.027227718,-0.036131546,0.009096495,-0.047189604,-0.048656657,0.0148372995,0.022980643,-0.0028295135,0.024547603,-0.013662075,0.004667639,0.004018697,0.041027877,-0.03017807,0.02818812,-0.039872915,-0.016825713,0.038604397,-0.015504581,0.02327209,0.064731315,0.018309271,0.0010288393,0.014564958,0.06392271,0.021114256,0.017756645,0.0012708347,0.029995814,-0.029606257,-0.06384971,-0.008515035,0.016005976,-0.041721202,-0.033269506,0.034014646,0.004799572,0.005590992,-0.016182825,-0.018706905,0.004954514,-0.0023911735,0.05744481,0.04767555,-0.010111609,0.025598554,-0.012821592,-0.03979712,0.11328675,-0.03801991,0.013994841,-0.06268174,-0.008695674,0.004302767,0.017406153,0.02945963,0.03576552,-0.04190963,-0.056811415,0.058569394,-0.009331785,-0.022070864,-0.057558775,-0.042781644,0.015560708,0.022487685,-0.032085326,0.01700126,-0.033148654,-0.014646239,-0.0049174456,0.027120473,0.06578806,0.0028114568,-0.010274404,0.061709367,-0.028892536,0.000844272,-0.009608848,0.018995248,0.06910528,0.016687313,-0.07131299,0.00701385,-0.042432476,0.0023048061,0.008425637,0.024312831,-0.05745967,0.01695144,0.007821327,0.0004096543,0.064113446,-0.028724007,-0.040885534,0.024915872,-0.0043542366,0.0073445532,0.04179791,-0.020797456,-0.026632898,-0.0140651865,0.027377527,-0.058248702,0.0030039372,-0.030251058,0.008666689,-0.039487295,0.07628943,-0.033729777,0.013308015,-0.019017737,-0.008004418,-0.063004956,-0.067613885,-0.0011566726,0.06770554,-0.06226245,0.009227258,0.037312526,-0.05335428,-0.017103216,0.028833302,0.03686119,-0.01054248,0.002213988,-0.012213109,0.042316426,0.044156995,0.015659554,-0.00034835836,-0.0065032234,-0.040790725,-0.06502114,-0.023821387,0.05021194,-0.020215135,-0.010257665,0.058416586,0.0046614874,-0.015026454,0.0042991037,-0.07123937,-0.004613867,-0.039887153,-0.06374764,0.047559164,-0.020479593,0.0063351733,0.014726565,-0.049941387,0.010359818,-0.00573034,-0.0020233474,0.01136557,-0.034693018,-0.01188063,-0.030333973,0.041434765,0.016362656,-0.05470611,0.031381633,0.035585355,0.017904961,-0.009094265,0.0077526993,0.017381497,0.04173833,0.021488963,0.049517,0.027335323,0.04733354,-0.08661508,0.043536205,0.05472314,0.042775515,-0.027266854,-0.033267334,0.02009938,0.028113792,-0.017453892,-0.047710493,-0.027468367,-0.017126188,0.036243126,0.050183784,-0.016263856,-0.034180373,-0.031406615,0.02029303,0.021406,0.05067869,-0.06498322,0.0035198834,0.034834776,0.0071202153,-0.011073858,0.043403763,-0.012964611,0.021939175,-0.008932798,-0.020501941,0.016939402,0.0043856464,-0.0421586,-0.01681958,0.030629829,0.00823765,-0.024346871,-0.017857645,0.013214534,0.013710162,-0.005416855,0.012695799,0.0010197719,0.00032902282,0.025410704,0.029417172,-0.031493977,-0.009073103,0.009401267,0.021150826,0.018133638,-0.027739989,0.04971561,0.01687512,-0.0072090463,0.01559325,0.015364055,0.0026477573,-0.034495883,-0.0022603483,0.014046176,0.026219375,-0.015463028,0.0277049,0.051479936,0.0109075,-0.0036781782,-0.0011020728,-0.030715892,0.016461834,0.001355957,-0.0044225287,0.026516432,-0.032041732,-0.019290676,-0.0050430465,-0.01599482,0.0048247078,-0.025728012,-0.031762157,0.052360427,-0.014132982,0.014616883,-0.03344127,0.028494902,-0.009898497,-0.054668926,0.003911164,-0.035869457,-0.017367298,0.01647314,-0.046513546,0.017247166,0.054999482,-0.02048442,-0.0333007,-0.009881007,0.0023012967,-0.0044323793,-0.03590597,-0.027224893,0.038841657,0.027571427,-0.0038152032,0.04562923,0.019105677,-0.009336419,-0.027318828,-0.013628148,0.015427193,-0.025281226,0.0049300054,0.031948358,0.035621073,0.01761501,-0.010390384,0.012856573,-0.016039856,0.019645195,0.06853849,-0.0034389435,-0.035970915,-0.023336098,0.029788999,0.026911821,0.013958056,0.0068829735,-0.035379,-0.015538463,0.03828889,0.0058360873,0.018410562,0.016000263,-0.022770008,0.07854874,-0.004535659,0.009341851,-0.043447062,-0.0035165194,-0.0055235797,0.011922794,0.031414438,-0.024879666,-0.01024389,-0.003266964],"sampled_articles":5},"link_candidates":[{"phrase":"Вы не смотрите телевидение. Почему же оно стало только богаче","relation":"external_article_reference"}],"seo_description":"Рядовой потребитель критикует современную теле- и интернет-рекламу: назойливые вставки в фильмах, телемагазины, повторяющиеся ролики и таргетированная реклама. Читайте, почему реклама раздражает, какой она должна быть и чем хороши советские рекламные мини-фильмы.","experience_labels":["opinion","new_perspective","emotional_reflection"],"overall_confidence":0.82}}